The Makeup Brand Covergirl - 1015 Words

When we hear â€Å"For me, for one, for all,† we generally think of the makeup brand Covergirl. Covergirl uses different phrases to get the audience familiar with the brand. The Company uses many Celebrities for their commercials and magazines like Ellen DeGeneres, Sofia Vergara, Katy Perry, and Rihanna. They tend to lure Women in by using well known attractive Celebrities, by making it seem that if you use this product you will look young and beautiful. They use Ethos, Logos, and Pathos to boost their product sales. Covergirl is a very popular makeup brand and has been for over fifty years. To add to their credibility, Covergirl uses well-known celebrities in their advertisement campaigns to help sell their product. Celebrities influence†¦show more content†¦It is very common for someone to fi in and Covergirl helps that. No one wants to be that one odd ball in the group and feels left out in activities. In addition, Covergirl also uses pathos. We know they target women because it is makeup. The products they advertise are for every woman and age in the audience. It makes sense, the older celebrities are to get older women and younger celebrities get younger women. In majority of the ads out there the companies try to diversify their product to get more sales. For example, Covergirl uses Ellen DeGeneres, Rihanna, Sofia Vergara, Queen Latifah, and Drew Barrymore to appeal different consumers. The diversity helps bring a lot more money in, rather it focusing on one set group. It helps a lot because many women have some insecurities and don’t really feel proud of their appearance. Their products also help with self-esteem. Many adolescents and adults only feel cute when they are using the products like mascara. Women may suffer from peer pressure. Their friends may threaten to stop hanging out with them because they aren’t wearing makeup. Covergirl can help with that t o make women feel loved and welcomed with the people around them, but most importantly with themselves. It makes sense, the older celebrities are to get older women and younger celebrities getShow MoreRelatedEasy, Breazy, Beautiful Cover Girl Campaign1156 Words   |  5 Pagesattempting to apply varying amounts makeup for an effortless look is a lifestyle common to many womem. Despite these notions, CoverGirl promotes a message that one’s own look is not as strenuous as countless women believe it to be and that applying makeup every day does not imply that women are required to create masks or layers of fake skin to feel beautiful. Makeup should simply be an aid for women who need that extra boost of confidence for the day. CoverGirl proves this to their loyal customersRead MoreCoverGirl Lipstick- A Flipstick1157 Words   |  5 PagesTo: Bill Pore From: Tushar Verma Date: February 15, 2013 Subject: Gender Analysis of â€Å"CoverGirl Lipstick† Ad Introduction â€Å"CoverGirl Lipstick- A Flipstick† Advertisements are messages that are intended to influence their audience. Their sole purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. In our society, many people are trying to transform themselves into someone they are pretending to beRead MoreCovergirl Cosmetics Campaign : An Overview Essay898 Words   |  4 PagesJade Gifford Nelson Comp I 2 October 2015 Covergirl In 1961, Covergirl cosmetics launched nationally with their Clean Liquid Makeup, but in the late 90’s, Covergirl Cosmetics launched the campaign which sloganed the words â€Å"Easy, Breezy, and Beautiful.† This campaign takes the star of today and shows that if the product is good enough for a superstar to wear, than she can too. Aside from the â€Å"Beautiful† section of the campaign, the â€Å"Easy, and Breezy† sections of the campaign are just as importantRead MoreINTRODUCTION Covergirl is an American cosmetics company. The company was founded by the Noxzema1000 Words   |  4 Pages INTRODUCTION Covergirl is an American cosmetics company. The company was founded by the Noxzema Chemical Company, and later bought by Procter Gamble. The company is currently the best-selling cosmetic brand in America especially in the teenage marketplace (Debbie, 2006-2014). Being in the first position of the cosmetics market, the company has many competitors, and the biggest competition comes from the Maybelline cosmetics company, this is because both companies offer products with similarRead MoreMaybelline : The Target Market For Maybelline Essay1336 Words   |  6 Pagesyears has become a more contemporary brand for all women of all races. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. Maybelline also produces different products for each country that they distribute to. Each ad within an ad campaign is altered slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large per cent of females begin to use makeup before the age of 16. As a girl usesRead MoreAdvertising : The Rhetoric Of Advertising829 Words   |  4 Pagesutilize to expose their goods and services to potential customers. However, fierce competition results in the constant overexposure of ads in media as an attempt for businesses to differentiate their products. Advertisers often manage to distinguish brands not with the merchandise, but with ads themselves. This is possible because advertisers manipulate consumers’ thought processes with rhetorical and visual techniques. Stuart Hirschberg, author of, â€Å"The Rhetoric of Advertising†, asserts that, â€Å"adsRead MoreMarketing Analysis : Maybelline s Ad931 Words   |  4 Pages The lipstick is so strong and bold and having subtle eye makeup on the model helps the viewer focus on the product. In addition, on the following page all the writing is clear to read and the lipstick shades are respectably spaced out. The second ad regarding fashion came from the Cosmopolitan March 2015 magazine. Covergirl’s ad was very similar to Maybelline’s ad. However, Covergirl squeezed everything into one magazine page. Covergirl has an ice-cream cone on the left side, a portion of the modelsRead MoreWhite Companies And White Faces With White Products White1129 Words   |  5 Pagestwenty-first century, women have been subcategorized in racial boundaries including color being the most prominent divider. As the famous Shakespeare said, â€Å"Beauty is in the eye of the beholder.† In most 21st century companies the owners of major cosmetic brands such as Too Faced and Benefit are owned and founded by white individuals, which makes sense because the promotional models are mostly white. Although cosmetic industries are providing â€Å"deeper† skin tones, they fail to see the amount of revenue andRead MoreReading The Signs In Public Spaces: Ulta Beauty. The Space1073 Words   |  5 Pagescologne, high end makeup brands, and drug store makeup brands as well. Walking into ULTA Beauty, I already had preconceived notions about who was allowed with in this space. I assumed that ULTA was open to just women but looking deeper, I learned that it is for the middle and upper class women and men of society. Throughout the store prices ranged from as little as $2.99 to as large as $149.95. There were haircare products, skin care products, high end makeup brands, drug store makeup and perfume availableRead MoreThe Distribution Channels of Mary Kay Cosmetics702 Words   |  3 Pageschannels like on the Internet or social medias? Because consumer need get familiar with the brand mainly Millennials and it gives them the choice of becoming brand loyal without having to wait for someone to go to their house and than wait 3 weeks to get their makeup. Millennials like to have control of their buying habit and adding more distributions will help get them get familiar and want to use the brand. 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